A rash of online-first brands have cropped up in recent years to meet this demand.
These companies, however, are not the only ones designing for those unsatisfied with fashion’s binary options. It plans to open an additional five PacSun Kids stores next year. The company introduced PacSun Kids in June and has since organized several Kids livestreams and popups.
Aimed at children ages 4-14, the new concept “was designed entirely without gender,” according to PacSun. The retailer took another step toward expanding its gender-neutral footprint Thursday with the opening of its first PacSun Kids store. Jackie Adelmann Photography on behalf of Pacsun The 1,435-square-foot Pacsun Kids store is connected directly to PacSun’s adult store at the Mall of America in Bloomington, Minn. The top men’s categories they purchased were knit shirts, pants and sweatshirts. According to NPD Consumer Tracking data, women spent more than $3 billion on men’s apparel for themselves-a 43 percent increase from the prior year and a 74 percent jump compared to 2019. Women’s spending on men’s apparel has soared in the past couple years. Of the men in Gen Z, 71 percent said they primarily wore clothes designed for their gender-a rate significantly higher than their female peers but still below older generations. adults, just 45 percent of female Gen Zers said they primarily wore clothes designed for women, while 28 percent said they wore clothes designed for women or men depending on how they felt. A report released by the advertising agency Bigeye earlier this year suggests this isn’t just a matter of women opting for the occasional men’s hoodie.
consumers have purchased clothing or footwear outside of their gender, according to a September survey conducted by NPD and CivicScience.Ībout one-half of female respondents and three-quarters of those 18 to 24 years old- Gen Z’s eldest subset-reported buying outside their gender.
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